Many factors played into SVB’s downfall, but Reevemark believes a failure to communicate effectively was a major catalyst in setting off the largest bank run in modern U.S. history.
Social media is a blunt instrument unless it is used by a skilled technician with properly calibrated content. Forthright communication with your audiences is a good thing, but leaders must remember that everything they post will be scrutinized and can, and will, be used against them. Even if the posts are deleted. Read basic principles of social media in crisis communications here:
Reevemark is honored to be recognized again by Chambers and Partners as a top PR and communications advisor in the second annual Crisis & Risk Management Guide.
For the second consecutive year, all of Reevemark’s Founding Partners were recognized as leaders in the field of Crisis Communications by legal media company Lawdragon.
Taking a public stand on divisive topics in the age of stakeholder capitalism comes with meaningful and multifaceted risk, which must be taken into consideration. Companies should stick to their core values, consider the competing interests of their stakeholders, and be wary of precedent setting when making these nuanced decisions.
All five of Reevemark’s Founding Partners were recognized as leaders in the field of Crisis Communications in Lawdragon’s 5th Annual Global 100 Leaders in Legal Strategy & Consulting list.