News & Insights: Crisis & Reputation Management

It can be hard to predict what seemingly small matter (like a change in a cake recipe) will gain momentum and ultimately impact a brand’s value and reputation. Having a battle-tested crisis communications plan and experienced crisis communications team in place will help you to respond effectively so that you aren’t left with a sunken cake.

As strategic and crisis communications advisors, we believe the Crown’s missteps surrounding Princess Catherine’s leave and the Photoshop fail heard around the world offer valuable lessons about the importance of adept and coordinated communications during crises.

Transparency, accountability, and adaptability are the building blocks of reputation management. Barbie shows us that the brands that stay relevant are the ones who understand their market, listen to constructive feedback, own their mistakes, and play the long the game.  

At Reevemark, we’ve handled many executive transitions – both long planned and those made suddenly, out of necessity.  Along with having a clear succession plan in place, here’s our view of how effective corporate communications planning and execution can help organizations avoid Waystar Royco pitfalls and ensure a smooth leadership transition.

Many factors played into SVB’s downfall, but Reevemark believes a failure to communicate effectively was a major catalyst in setting off the largest bank run in modern U.S. history.

The SEC’s action in McDonald’s was nothing short of a game-changer for executive succession communications.

Social media is a blunt instrument unless it is used by a skilled technician with properly calibrated content. Forthright communication with your audiences is a good thing, but leaders must remember that everything they post will be scrutinized and can, and will, be used against them. Even if the posts are deleted. Read basic principles of social media in crisis communications here:

Reevemark is honored to be recognized again by Chambers and Partners as a top PR and communications advisor in the second annual Crisis & Risk Management Guide.

Taking a public stand on divisive topics in the age of stakeholder capitalism comes with meaningful and multifaceted risk, which must be taken into consideration. Companies should stick to their core values, consider the competing interests of their stakeholders, and be wary of precedent setting when making these nuanced decisions.

“Wise men speak because they have something to say; fools because they have to say something.” Corporate America is no […]

“We want people back at work, and my view is that sometime in September, October it will look just like […]

“This retail phenomenon is here to stay.” – Chamath Palihapitiya, Founder & CEO of Social Capital, on CNBC’s Half-Time Report […]

Reevemark is proud to be ranked among the top 5 global bankruptcy public relations advisors in The Deal’s 2020 league […]

Companies increasingly find themselves in the midst of unparalleled social and political upheaval. From the #MeToo movement, to last summer’s […]

Published in O’Dwyer’s Magazine, January 2021 (Special Issue on Crisis Communications) No PR practitioner worth their salt would dispute we […]

Reevemark is proud to be ranked as a top 5 Bankruptcy PR firm by The Deal for the 2nd straight […]

Brandy Bergman named one of the top 18 PR Executives “CEOs Scramble to Hire in a Crisis” Read more. 

Disruptions can come from anywhere and can define a company and its leaders. Are you prepared for what is coming […]