News & Insights

broken piggy bank and men looking distraught

A Crypto Collapse and Its Communications Crisis

Social media is a blunt instrument unless it is used by a skilled technician with properly calibrated content. Forthright communication with your audiences is a good thing, but leaders must remember that everything they post will be scrutinized and can, and will, be used against them. Even if the posts are deleted. Read basic principles of social media in crisis communications here:

Avoiding a Witches Brew: The Growing Importance of Employee Sentiment

Employee sentiment no longer lurks in the shadows. Amidst an ominous market outlook characterized by broad layoffs and slashed bonuses, and a political environment where employers are feeling pressure to weigh in on social issues, companies are more vulnerable than ever to employee criticism. Proactively managing employee sentiment and preparing to respond to concerns where appropriate are key to protecting a company’s reputation.

Our Fourth Anniversary

As we enter our fifth year, we want to again express our gratitude to our clients and fellow advisors, who understand that communicating well today doesn’t require you to be bigger – you must be smarter. 

SPAC Mania: Looking Back 18 Months Later

We continue to believe that having the right strategic communications approach to investor and public relations will be a differentiating factor in the ongoing competition for capital. But as we look ahead, there are some contingencies for which newly public companies should prepare.

Don’t Count Your Planes Before They Land

In high-stakes corporate situations, tensions – and tempers – can run high, and it is easy to overlook the long-term implications of communications that may feel satisfying in the short-term. Reevemark offers advice on how to navigate amid turbulence.

To Speak or Not to Speak: That Is STILL The Question

Taking a public stand on divisive topics in the age of stakeholder capitalism comes with meaningful and multifaceted risk, which must be taken into consideration. Companies should stick to their core values, consider the competing interests of their stakeholders, and be wary of precedent setting when making these nuanced decisions.

Reevemark Celebrates BigBear.ai’s NYSE Listing

This week, nearly 100 members of the BigBear.ai team celebrated the Company’s NYSE listing by ringing the NYSE Opening Bell. Reevemark worked closely with the BigBear.ai team on its de-SPAC merger, NYSE listing, Opening Bell ceremony and first public company earnings communications.