News & Insights: Reevemark Insights

Cyberattacks pose an escalating business risk, threatening not only a company’s operations, systems and finances, but also stakeholder trust. Like other rapidly evolving crises, a company’s response to a cyberattack is challenging to manage but vital in mitigating reputational damage.

News about Taylor Swift and Travis Kelce’s relationship has been relentless – but how did they launch it? We explore the parallels between Swift’s rollout strategies and a range of corporate announcement rollout options.

Transparency, accountability, and adaptability are the building blocks of reputation management. Barbie shows us that the brands that stay relevant are the ones who understand their market, listen to constructive feedback, own their mistakes, and play the long the game.  

The Reevemark team offers its take on the PGA-LIV merger announcement that has been the talk of the town. While announcements like this one can be complex and difficult to navigate, it is important to have an effective communications strategy that drives home the beneficial messaging “fore” key stakeholders.

Communicating a topic as nuanced and potentially inflammatory as executive compensation can be fraught. The key to success in Say-on-Pay communications is to clearly frame your approach and metrics to earn trust – and votes.

At Reevemark, we’ve handled many executive transitions – both long planned and those made suddenly, out of necessity.  Along with having a clear succession plan in place, here’s our view of how effective corporate communications planning and execution can help organizations avoid Waystar Royco pitfalls and ensure a smooth leadership transition.

Reevemark Founding Partner Paul Caminiti shares his insights on shareholder activism in the April 2023 issue of 13D Monitor. He discusses a variety of topics, including the evolving media landscape, ESG considerations for companies and activists, and how best to respond to "pile on" activists.

Many factors played into SVB’s downfall, but Reevemark believes a failure to communicate effectively was a major catalyst in setting off the largest bank run in modern U.S. history.

The SEC’s action in McDonald’s was nothing short of a game-changer for executive succession communications.

Reevemark puts ChatGPT to the test. What does artificial intelligence mean for the practice of public relations? How will practitioners integrate artificial intelligence and machine learning into their work? Read Reevemark's initial take on the platform that has everyone talking about AI.

We all know that markets are cyclical, and while a surging market can be a lot more fun, a down market is an inevitable and integral part of a well-functioning economy. Progress is never linear, and markets require periodic correction to ensure longevity. We enter 2023 immensely grateful to our clients, business partners and fellow advisors, who have been so instrumental to our success. We are confident we will not only weather the storm together but emerge the stronger for it.

Social media is a blunt instrument unless it is used by a skilled technician with properly calibrated content. Forthright communication with your audiences is a good thing, but leaders must remember that everything they post will be scrutinized and can, and will, be used against them. Even if the posts are deleted. Read basic principles of social media in crisis communications here:

Employee sentiment no longer lurks in the shadows. Amidst an ominous market outlook characterized by broad layoffs and slashed bonuses, and a political environment where employers are feeling pressure to weigh in on social issues, companies are more vulnerable than ever to employee criticism. Proactively managing employee sentiment and preparing to respond to concerns where appropriate are key to protecting a company’s reputation.

Reevemark Founding Partner Paul Caminiti, Michael Fein of Kingsdale, and Barry O'Brien of Goldman Sachs shared their insights on shareholder activism with Activist Monitor's Aldrin Brown.

As we enter our fifth year, we want to again express our gratitude to our clients and fellow advisors, who understand that communicating well today doesn’t require you to be bigger – you must be smarter. 

We continue to believe that having the right strategic communications approach to investor and public relations will be a differentiating factor in the ongoing competition for capital. But as we look ahead, there are some contingencies for which newly public companies should prepare.

In high-stakes corporate situations, tensions – and tempers – can run high, and it is easy to overlook the long-term implications of communications that may feel satisfying in the short-term. Reevemark offers advice on how to navigate amid turbulence.

Companies can mitigate the reputational impact of layoffs with a well-thought-out rollout and honest, transparent communications, prioritizing the needs of affected individuals.

As strategic communications professionals, who help our clients prepare for and handle coverage around complex, high-stakes litigation, Reevemark offers a few takeaways from the Depp v. Heard trial.

Two years ago today the stock market hit a bottom. In one month’s time, the S&P 500 lost a third of its value, triggered by a pandemic for which the world was not prepared.

Founding Partner Paul Caminiti joined Michael Fein of Kingsdale Advisors and Leonard Wood of Sidley Austin on the shareholder activism panel at the 34th Annual Roth Capital Partners Conference in Orange County.