News & Insights: Employee Communications

Avoiding a Witches Brew: The Growing Importance of Employee Sentiment

Employee sentiment no longer lurks in the shadows. Amidst an ominous market outlook characterized by broad layoffs and slashed bonuses, and a political environment where employers are feeling pressure to weigh in on social issues, companies are more vulnerable than ever to employee criticism. Proactively managing employee sentiment and preparing to respond to concerns where appropriate are key to protecting a company’s reputation.