News & Insights: Employee Communications

It can be hard to predict what seemingly small matter (like a change in a cake recipe) will gain momentum and ultimately impact a brand’s value and reputation. Having a battle-tested crisis communications plan and experienced crisis communications team in place will help you to respond effectively so that you aren’t left with a sunken cake.

Employee sentiment no longer lurks in the shadows. Amidst an ominous market outlook characterized by broad layoffs and slashed bonuses, and a political environment where employers are feeling pressure to weigh in on social issues, companies are more vulnerable than ever to employee criticism. Proactively managing employee sentiment and preparing to respond to concerns where appropriate are key to protecting a company’s reputation.

Companies can mitigate the reputational impact of layoffs with a well-thought-out rollout and honest, transparent communications, prioritizing the needs of affected individuals.