Navigating Disruption

Crisis & Reputation Management 

by Renee Soto

Disruptions can come from anywhere and can define a company and its leaders. Are you prepared for what is coming around the corner? No PR “Spin” can make a crisis go away, but a well-managed response can minimize its duration and impact.

Types of Crises

  • Sourcing issue
  • Regulatory investigation
  • Data breach
  • Working conditions
  • Product recall
  • Backlash over advertisement
  • Industrial accident
  • Shareholder activist agitation
  • #MeToo or other misconduct
  • Lawsuit
  • Earnings restatement
  • Executive illness
  • Personnel issue
  • Short seller attack
  • Board of Directors
  • Employees
  • Customers
  • VIPs
  • Lawmakers/Elected Officials
  • Regulators
  • Partners
  • Suppliers and vendors
  • Investors and analysts
  • Media

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