Reevemark has been recognized on Observer’s 2026 PR Power List, ranking #6 among the 50 most powerful public relations firms in the United States.

The annual list highlights firms that shape consequential outcomes across business, finance, policy and culture. This year’s selection process incorporated formal submissions and feedback from clients, peers, media and employees, underscoring measurable influence and sustained impact.

“Power is more than size, scope, revenue or retention. Power is the ability to move capital, culture and conversation across industries that matter; it’s about what happens because you were paid to be in the room.”

Reevemark’s work is centered on complex, high-stakes situations — market-moving transactions, shareholder activism, litigation, crises, restructurings, leadership transitions and defining corporate milestones. In these moments, how you communicate is a strategic lever that can influence valuation, credibility and long-term positioning.

As the communications environment grows more immediate and more fragmented, the need for sound judgment has only intensified. Recognition on the Observer 2026 PR Power List affirms the role Reevemark plays in helping organizations navigate complexity with clarity and purpose. The Reevemark team is honored to be included in the 2026 PR Power List and grateful that our disciplined approach to delivering counsel that advances meaningful results has earned a top spot in the annual ranking.

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Reevemark steered 23andMe through a bankruptcy that became a referendum on genetic privacy in America. When the once-$6 billion company filed for Chapter 11 in March 2025, it triggered immediate alarm: more than two dozen state attorneys general issued consumer warnings, Congress launched national security inquiries and media coverage exploded across every major outlet as the fate of 15 million people’s genetic data hung in the balance. The firm worked with leadership to craft messaging for each inflection point—court proceedings, assurances the database wouldn’t fall to foreign entities, transaction announcements and auction disputes. Despite multi-state opposition attempting to block the transfer in June 2025, a judge approved a $305 million sale to a nonprofit founded by 23andMe’s creator, keeping the database under American control with protections for consumer data rights while preserving jobs.

Reevemark also guided WP Engine through a highly public fight with WordPress co-founder Matt Mullenweg that put the infrastructure powering 40% of global websites (including this one) at risk. After Mullenweg’s attacks escalated throughout 2024, the firm guided stakeholder communications around the impact of the dispute and WP Engine’s legal wins—a preliminary injunction restoring access to essential open-source resources and court rulings advancing most of the company’s claims toward trial—thereby maintaining developer loyalty and safeguarding legal strategy. For Forever 21, Reevemark managed communications as parent company SPARC merged with JCPenney to form Catalyst Brands in early 2025, then navigated the strategic review and eventual Chapter 11 filing that drew sustained media scrutiny, keeping hundreds of stores operational while protecting the brand’s future value. This month, the firm was engaged on the Chapter 11 filing of Eddie Bauer, managing both internal and external comms leading up to and around the retailer’s filing.

Firm size: 18 employees; added four associates in September 2025 (~23% increase)

New clients: 25 engaged in 2025 (~70 clients total)

Practice areas: Reputation management, financial communications, special situations (litigation, restructuring, shareholder activism, crisis)

Maria Vullo representation: Supported former NY DFS Superintendent through NRA v. Vullo Supreme Court aftermath and Second Circuit qualified immunity grant; shaped coverage, including NYT piece questioning NRA allegations’ veracity

Longest client relationship: Dune Real Estate Partners (since firm founding, 2018)