REEVEMARK LAUNCHED BY TEAM OF STRATEGIC COMMUNICATIONS SPECIALISTS
Experienced PR and IR Practitioners Advising on Value-Determinative Issues
September 24, 2018 – New York – Reevemark LLC today announced its launch as a strategic communications advisory firm founded by five highly-experienced public and investor relations practitioners, four of whom are also lawyers.
Reevemark’s team has counseled public and private institutions over the past 20 years on value-determinative issues such as shareholder activism, M&A and other strategic transactions, litigation and crises, as well as positioning and reputational issues. Reevemark’s founders are Brandy Bergman, Hugh Burns, Paul Caminiti, Delia Cannan and Renée Soto.
Brandy Bergman, Founding Partner and Chief Executive Officer of Reevemark, said, “There is a clear need for engaged, savvy senior advisors working directly with clients to address complex communications issues that affect reputation and valuation. From our years of in-the-trenches experience, we’ve found that ethical, candid and results-oriented strategic counsel and execution is highly valued. I couldn’t be more thrilled to launch Reevemark with this extraordinary team.”
Reevemark develops and implements tailored PR and IR programs that utilize all communications channels, including traditional media relations, digital and social media, and shareholder and employee communications. Reevemark’s practice areas include:
Litigation support and regulatory matters
Crisis preparedness and management
Governance and shareholder activism
Media and investor relations
Founding Partner Hugh Burns noted, “The most important communications matters require rigorous analysis and precise implementation, which is more often achieved by smaller teams focused on anticipating and addressing complex issues head-on. Our firm will focus on what really matters – providing honest and insightful counsel, developing top-quality content, and delivering favorable outcomes for our clients.”
Paul Caminiti, Founding Partner, added, “Reevemark is founded on the belief that thorough preparation, succinct messaging, and tireless advocacy enables clients to capitalize on opportunities and address even the most challenging situations. We are very excited to create a firm that draws on our broad practice experience and our proven success developing talent in an energized, collaborative work atmosphere.”
Reevemark’s five Founding Partners concluded, “We’ve spent years working side-by-side with each other and many other top practitioners, tackling the most complex transactions and issues. We all feel extremely fortunate to have learned our craft from the best in the business and look forward to bringing the same passion and dedication to Reevemark’s clients.”
Based in New York, NY and founded in 2018 by highly-experienced public and investor relations practitioners, Reevemark provides strategic counsel and financial communications support for matters including: corporate governance and shareholder activism, litigation and regulatory issues, M&A and other strategic transactions, crisis preparedness and management, corporate positioning, reputational issues, and ongoing investor relations programs. For more information, visit www.reevemark.com.
Brandy Bergman, Founding Partner and Chief Executive Officer
Brandy Bergman has spent 20 years advising public corporations, private companies, high-profile individuals, professional services firms, and non-profit and educational organizations on a wide range of strategic communications issues including litigation, reputation management, M&A, defense planning and proxy fights, executive transitions, and corporate positioning. Brandy also has advised clients on media and investor relations surrounding special situations such as cyber attacks, FCPA and other regulatory investigations, earnings warnings, and product recalls.
Prior to co-founding Reevemark, Brandy was a Managing Director at Sard Verbinnen, where she led the firm’s Employee Development program. Before joining Sard Verbinnen in 1997, Brandy, an attorney, was a senior assistant district attorney in the Kings County District Attorney’s Office. During her five years as a prosecutor, Brandy was responsible for investigating and prosecuting crimes ranging from insurance fraud and embezzlement to homicide.
Brandy holds a J.D. degree from Fordham University School of Law and a B.A. degree in Psychology from the University of Michigan.
Hugh L. Burns, Founding Partner
Hugh Burns has been counseling clients on their most significant and complex financial communication issues for nearly two decades. He has extensive experience developing and implementing communications programs for mergers, acquisitions and other financial transactions, shareholder activist defense and proxy contests, corporate governance issues, crises, litigation support, earnings warnings and restatements, and executive changes. Hugh also has managed many long-term corporate positioning and investor relations programs. His clients have included companies in a wide range of industries, including retail, real estate, healthcare and pharmaceuticals, industrial and manufacturing, financial services, energy, telecommunications, and technology.
Prior to co-founding Reevemark, Hugh was a Managing Director at Sard Verbinnen, where he also served as the firm’s General Counsel and member of its Executive Committee. Previously, he was a lawyer at both Latham & Watkins and Sullivan & Cromwell.
Hugh received his bachelor’s degree from Princeton University and graduated cum laude from Fordham University School of Law, where he was an Associate Editor of the Fordham Law Review.
Paul Caminiti, Founding Partner
For more than two decades, Paul Caminiti has served as a trusted advisor to boards, management teams and high-profile individuals on communications surrounding value-determinative issues. Paul works closely with clients to develop strategies and messaging to help leadership teams navigate complex situations. He has extensive experience in shareholder activism, litigation and regulatory matters, transactions, crises, corporate positioning and reputational issues across a wide array of industries, including pharmaceutical, energy, media, real estate, retail, consumer products, and investment and legal firms. Paul also has led numerous tabletop simulation exercises preparing management teams and boards for unsolicited advances and crises.
Prior to co-founding Reevemark, Paul spent 22 years at Sard Verbinnen, where he was a Managing Director and served as Chair of the Compensation and Marketing/Business Development Committees. Prior to Sard Verbinnen, Paul practiced law at a Manhattan litigation boutique, where he represented clients from the securities, professional sports and art industries in federal criminal and civil cases.
Paul graduated from Princeton University in 1989, where he majored in History and Captained the Heavyweight Crew Team. He graduated from Fordham University School of Law in 1992.
Delia Cannan, Founding Partner
Over the course of her career, Delia Cannan has provided strategic communications and investor relations counsel to companies undergoing special situations that have included public offerings, complex mergers & acquisitions, activist investor agitation and litigation. She has also helped clients to develop and execute goal-oriented IR and media relations programs, with specific expertise in crafting investment theses and messaging, and developing customized outreach strategies for key stakeholder groups, including media, investors, analysts, employees, commercial partners and regulators.
Prior to co-founding Reevemark, Delia was a Managing Director at Sard Verbinnen, a financial communications firm. Before joining Sard Verbinnen in 2011, Delia spent more than 10 years at Taylor Rafferty, an investor relations firm specializing in cross-border investor relations.
Delia graduated cum laude from Boston College’s Carroll School of Management, where she received her B.S. in Economics and General Management.
Renée Soto, Founding Partner
For nearly 15 years, Renée Soto has been a trusted communications advisor to companies, organizations and individuals facing complex business and legal challenges.
At Sotocomm, a consultancy she founded in 2016, Ms. Soto created and executed strategic communications programs for transformational corporate transactions, shareholder activism campaigns, high-stakes litigation and other special situations. Her practice also included designing and implementing high-impact positioning campaigns for companies seeking to raise their profiles and reputation management and issues advocacy programs for organizations facing reputational crises, regulatory investigations, and other sensitive matters.
Prior to founding Sotocomm, Ms. Soto was a Managing Director and Partner at Sard Verbinnen, a strategic communications firm she joined in 2005. Ms. Soto began her career as a lawyer at Cravath, Swaine & Moore, LLP, where she worked on M&A and securities transactions.
She received an A.B. from Harvard College and a J.D. from Harvard Law School, where she was an Editor of the Harvard Law Review. She currently serves on the Board of Trustees of the American Folk Art Museum and as President of the Board of Trustees of the Animal Alliance of New Jersey.
Brandy Bergman / Paul Caminiti
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